4 Things to Know Before You Start an Ecommerce Business

There is endless information on the internet on how to start an Ecommerce business. As soon as you do a Google search on the topic you will come across thousands of articles, books, videos, and the fact is, this can get quite overwhelming especially for a newbie.

All this information can prove to be more of a hindrance and not help. You don’t need lots of information but just the right information. If you get the right information before you start your Ecommerce business then no one will be able to stop you from succeeding. So, without any wait, let us discover this important step, nothing less nor more, just as much as you need.

1. Understand Your Target Market

First thing first, you need to know who you will be promoting your products to. If you believe your products are for everybody, then this can prove to be one of your earliest and biggest mistakes.

Since you are about to start and have no existing customer base yet it will be a good idea to study other thriving Ecommerce brands and your competitors. What types of products are they offering that is immensely popular?

Do not just depend on web research but also conduct customer surveys. Everyone you come across may not willingly fill your survey forms, but a few surely will, and that is great to get started.

2. Be Passionate About What you are Selling

Yes, you need to do a research and learn about the products that are popular with the customers, but just do not choose any random products from these. Select the ones that you are passionate about or at least have good knowledge about. If you are not passionate about the products you sell you can get discouraged fast.

If you have knowledge about the product or its industry then it will prove immensely helpful since you will be aware of the uniqueness of the product you will sell. Also, you will have an idea about the supply and demand and this will give you an edge over your competitors.

3.Secure Your Website and Domain Name

Ideally, your domain name will be your business name, but if it is not available, then select an URL that is easy to spell and say, and speaks about your business. If, for instance, your business is Lucy’s Art Creations and LucysArtCreations.com is not available then look for something similar like ArtbyLucy.com.

Your Ecommerce site’s design needs to be very appealing, and at the same time highly functional. There are many companies that can help you create a very basic website free of cost, but if you want something custom-made then be ready to invest. This perhaps is the only biggest investment you will make, so do not think twice.

4. Promotional Strategies are Important

When you are starting a fresh business you need to do everything possible for the world to know about it. Try to use all possible marketing techniques so that you can get the best results in the least time possible. Some of the methods you can try are –

Get active on Instagram – Instagram is preferred by almost by every Ecommerce site owner as it allows them to share pictures of their products. Select a consistent style or theme for the product images you will be sharing. Post on a regular basis, as it will help you build a bond and stay connected with your followers.

Word-of-mouth marketing – this is the oldest and best type of marketing technique that never fails. Request your family, friends, colleagues, and everyone you know to help spread the word about your new website.

Retargeting ads – every new visitor of your website will not shop immediately. Some may just be in the search of interesting offers and then will leave. If you use retargeting ads then you can bring back these customers by showing them relevant items even when they are visiting other websites.

To Conclude –

Now that you have your website and products ready, you also have used the best promotional techniques, the next and the most important thing you need to do is have patience.

The most popular Ecommerce businesses took time to be where they are today. You cannot expect miracles overnight. It may take quite some time for you to be noticed and be popular but do not give up. Just work hard, invest all your time and efforts, have faith, and you will taste success sooner or later.

Affiliate Marketing & Ecommerce Online Businesses

The entrepreneurs of today understand that having an online business is the best possible way to get started. Since a typical business with a storefront, employees, many expenses and more is out of reach for most people, starting a business online is a viable solution.

We even see young people in their early teens starting an online business. This would never have been possible without the Internet. There are two business models that we will discuss today. These are the most common that people are delving into today. These models are the affiliate marketing model and e-commerce or also known as drop shipping.

Affiliate Marketing

With affiliate marketing, you simply need to create a website or possibly even a youtube channel where you would promote other peoples products. There are many businesses out there that use the affiliate marketing model to boost their sales. This is like hiring a team of salespeople that are strictly on commission. There is no cost to the company and it is a win win model because both parties will benefit.
The affiliate marketer will leverage his or her website’s traffic to promote the product from the vendor. The vendor will supply the affiliate marketer with a unique URL that will identify that particular person. When a sale is made from the link, the affiliate marketer is identified to the vendor and the commission is then generated. Payouts normally range from two weeks to a month from the time of sale. The reason for the delay is because a lot of vendors will have some sort of guarantee which could be up to 30 days on average. If a purchaser refunds the product than no commission is paid out. This is the reason for the delay in most affiliate marketers understand this.

Commissions range anywhere from 5% which is what you would see from selling a product on Amazon and all the way up to 50% or more which is usually focused on digital products. Since digital products have no shipping costs, this is why the commission rates are much higher.

To get into affiliate marketing tool need to understand how to market products, where to market them, and the strategies used. It would be a good idea to purchase a course on affiliate marketing. Read reviews on the many different affiliate Marketing course offered to make sure that you are purchasing a reputable one.

Here is an example of an affiliate marketing site that provides reviews for insurance.


The e-commerce model is slightly different. For e-commerce, we will focus on dropshipping. Drop shipping is where you advertise products available from the manufacturer without physically holding them in storage. If someone purchases a product from your website you would then fulfill the order by purchasing from the manufacturer and having the manufacturer deliver the product to directly to the customer. You are basically the middleman in the purchase.

The drop shipping model deals strictly with physical goods. One very common place where products can be bought for the purposes of dropshipping is https://www.aliexpress.com/. Products can be bought here for as little as $1.00 and marked up to $20.00 or more. These all come from China so products can be bought very cheaply and sold for a higher price to the consumer.
Drop shipping is very hot right now with marketers. A lot of money can be made with this model. This has already shown due to many retailers going out of business.

Here is a very common drop shipping store that focuses on jewlelry. All these products have been sourced from Aliexpress.

Ecom & Affiliate Course Reviews

To get into e-commerce or affiliate marketing, you’ll need to do your research and fully understand each business model. Although there is plenty of free information all over the web, your best chance of success is to purchase a course online. E-commerce and affiliate marketing course reviews can be found on many review websites that cater to helping online entrepreneurs. Getting the right information will help you fasttrack to success.

How Internet Marketing Works

So if you want to be good at Internet Marketing you need to have adequate training and understand how it works.  Online marketing is vital to the success of your business.  So let’s start talking about what it is to be an Internet marketer.

Internet Marketing should be treated just like any other company.  It will help customers no the product or the brand without having any problems.

Internet Marketing can be used to bring in a lot of consumers at anytime.  You can use any form of paid advertising or using SEO to rank websites.  It’s important to understand what keywords you want to rank for and to also understand your market.

Online marketing is a wide term that encompasses many things.  It includes email, social media, search engine optimization, paid ads and more.

It is also the most ideal decision you can make to make your business grow faster.  In this day and age of many savvy marketers it is crucial that you employ some kind of online marketing to get customers to either visit your website or call your business.

With email marketing you can send emails to people on your email list that you will build over time.  You can use pay a web form on your website to either have them sign up for a newsletter or to offer some type of a free offer to get their e-mail address.  When you have this information you can use it to provide value and to also market products.

Make sure that you provide a lot of value in your emails otherwise people will un-subscribe from your list because your marketing too much.

Online marketing is much cheaper than traditional means.  If you compare it to advertising in the newspaper or buying a spot in a local magazine online marketing always wins.  The reason for this is that the targeting is much better.  With old forms of advertising you are reaching out to a broad audience that may not be interested in your product or service.  With Internet Marketing you can precisely send ads to people that are interested in your product.

As a new entrepreneur you should always make sure that you fully understand how all the aspects of Internet Marketing Works.